Tom Farrow

Director Sales North EMEA & International, userlane

Tom Farrow, currently leading the International sales drive at Userlane, brings over a decade of profound enterprise expertise driving business growth. With a strong foundation in the EMEA region, Tom has been pivotal in shaping sales strategies and fostering client relationships across various sectors.

Prior to Userlane, Tom led Enterprise Sales in the UK for Medallia where orchestrating value-based enterprise deals in the CX / EX space became second nature from him and his team. Tom’s impact contributed to a successful IPO in 2019.

Tom is known for his relentless pursuit of excellence in new business acquisition, his skill in expanding and retaining accounts, and his keen understanding of Enterprise Feedback Management (EFM) and Customer Experience Management (CEM). His insights into the Voice of the Customer strategy are particularly valuable, making him a sought-after speaker for organizations aiming to excel in these areas.

As a speaker, Tom combines his passion for sales with a straightforward, confident, and encouraging style. He shares actionable insights on business growth, sales excellence, and customer-centric strategies, making his sessions both engaging and informative